Popular culture is the culture of the people. It is the result of a continuous interaction between people from certain regions. Born of man's adaptation to the environment where they live and covers many fields of knowledge: beliefs, arts, morality, language, ideas, habits, traditions, customs, crafts, folklore and so on.
Popular culture means to me what is happening now, the trend at the present time. For instance: music plays an important role in popular culture, it is very influential.
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i agree with your comment about having to understand pop culture so you can relate to you customers. I believe that this is vital if you as a business person want to be successful.
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